About Us

The Abund Berry story was born in the town of Țicleni, Gorj county.

At the age of 21, a student at ASE, Ionel Burtea decides to launch a business with forest fruits after a careful research of the market, in which problems were identified with the availability of Romanian fruits in supermarkets, as well as the lack of a range of wines with novel and unconventional flavors. In fact, the passion for wines was the basis for launching the business in 2017.

"In college I decided to launch a business in agriculture because I had this dream, to do something for and with my family, for the area where I grew up, to be able to offer Romanians locally produced forest fruits, to be able to create jobs and attract young people to stay at home, not to go out. My family and I have a passion for wines, this was the driving force and idea behind the business. I discovered that blackberry or blueberry wine specialties have a taste and a special aroma, that they can complement the offer of grape wines on the Romanian market. We started producing blackberry wine in 2017, we launched the Berry Wine / ALAI brand which can be found in our partners' networks", declares Ionel Burtea, the founder of the Abund Berry business.

With an initial budget of 20,000 euros, Ionel Burtea starts cultivating blackberries on 1 ha of land and involves his family in the business – his grandfather, parents and sister. Over time, the area cultivated with blackberries increases, to which blueberries, raspberries and strawberries are added, so that today, Ionel Burtea and his family manage a total area of ​​20 hectares.

The fruits grown in Țicleni are grown naturally, to keep the flavor of the forest fruits intact, and are sold under their own brand, Abund Berry.

The Țicleni plantation hosts private events, tastings of wine, jam or fresh berries picked on the spot.

In order to always be aware of consumer preferences, the company constantly follows the evolution of the experience offered by its products.