The story of Abund Berry was born in Țicleni town, Gorj county.
At 21, as a student at ASE, Ionel Burtea decided to launch a business with forest fruits after a careful research of the market. He identified two major problems in the market: the availability of Romanian fruits in supermarkets, as well as the lack of a range of flavored wines original and unconventional. In fact, the passion for wines was the basis for launching the business in 2017.
“As a student , I decided to launch a business in agriculture because I had this dream, of doing something for and with my family, for the place where I grew up, of being able to offer Romanians locally produced wild berries. I also wanted to create jobs and attract young people to remain in the country, and not settle abroad. My family and I have a passion for wines, and this was the driving force and idea behind the business. I found out that blackberry or blueberry wine have a special taste and flavor, and that they can complement the existing offer of grape wines on the Romanian market quite well. We started to produce blackberry wine in 2017, and we launched the Berry Wine/ALAI brand that can be found in our partners’ networks,” explains Ionel Burtea, the founder of the Abund Berry business.